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It is after much speculation and discussion that you start a business; and to do that successfully you have to keep yourself up to date with what the consumer wants. You need to have strategic planning for your business to take off. That isn’t all. When you are selling a product, you need to first concentrate on what a consumer needs or for what reason should he buy it from you. If there are similar products out ther, then the competition is huge and you have to find a niche to make people want what you have.
If you are trying to sell your product at a time when the consumer has no need for it, then you are going to lose your business. To understand the changing consumer behaviour you have to conduct regular surveys and note the results. People are always ready to participate in paid surveys, especially if they get to keep the product. They will tell you what they are looking for and give suggestions to improve your product. It is an elaborate procedure and should be done over a period of time; but it is a workable solution to know your consumer.
To get accurate results for your surveys, you need to establish a strong and healthy relationship with your consumer. Always cherish their opinions and give the utmost value to what they say, so they will keep giving you honest opinions. When you take criticisms given to you about your product, you will be able to work towards the development and promotion of your business.