Consumers have the right to protect their privacy using encryption, spam filters, and other choices available in the marketplace.

Consumers can refuse to do business with companies that lack acceptable privacy policies.

It is natural and legitimate for businesses to seek to understand their customer's behavior and preferences; this is a necessary part of good customer service.

The exchange of truthful information about real people and real events within and between businesses is protected by the free speech provisions of First Amendment.

Consumers and the economy benefit from businesses' ability to learn about their consumers preferences and behavior.

Real harms such as credit card fraud and identity fraud should be addressed with narrowly targeted laws and specialized enforcement programs.

Businesses have adequate incentives to keep information such as trade secrets, intellectual property, and consumer information secure, making legislation unnecessary; regulators' slow decisions about what constitutes good security are likely to be outdated as soon as they are written.

government surveillance

medical privacy

financial privacy

online privacy

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